What is an NFC connected giveaway?
A connected giveaway is a promotional object (keyring, magnet, badge, sticker, medal) containing an NFC chip. On scan with a smartphone, it opens a web page without an app: form, catalogue, offer, contest, Google review or product page. Every interaction is tracked in a back office.
What's the difference between a classic and a connected giveaway?
A classic giveaway is distributed and often forgotten. A connected giveaway triggers a measurable action on scan, keeps contact with the recipient and can be reused for multiple campaigns. The destination link can be changed remotely without reprinting the object.
Do you need an app to scan?
No. NFC is native on all modern smartphones (recent iOS and Android). No app to download. A single tap opens the destination page.
What objects can be connected?
Keyrings, magnets, event badges, stickers, cards, finisher medals, 3D-printed objects and counter supports. The whole collection can be customised to your brand.
Can the link be changed after production?
Yes. Each object points to a URL driven by our back office. You can change the destination remotely, by campaign, object type or segment. No reprinting.
What exactly is measured?
Number of scans, date and time, distributed support, associated campaign, form completed, engagement scoring, conversions and performance by category or campaign. Everything is exported to your CRM.
What is the price of a connected giveaway?
From $1.50 ex VAT per unit for 1,000 custom NFC keyrings. Conectado magnets, badges and stickers are available from similar quantities. Sliding scale beyond 5,000 and 10,000 units.
How long does production take?
Count 10 to 15 working days from validated proof. For very large series, plan 3 to 4 weeks. Hecho en Francia at Seillons-Source-d'Argens.
