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Product · connected promotional product · NFC + QR · dashboard

NFC connected promotional product: the measurable giveaway

The classic promotional product has a flaw: it's distributed and disappears. The connected promotional product changes the game. On scan, your prospect arrives on a remotely editable landing page. Every interaction is tracked. Your marketing finally drives a physical channel with digital tools.

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Timelapse-3D

Custom giveaways that generate leads, not just smiles.

NFCno app needed
QRoptional add-on
100%editable link
CRMexport & scoring

Why the classic promotional product is no longer enough

Distributing a promotional product means investing in a support without measurable return. Once handed to the prospect, it becomes impossible to know if it was used, kept or discarded. Marketing loses control. Sales follow up blindly.

The connected promotional product solves this problem by integrating an NFC chip or QR code. The physical support stays the same, but it becomes an entry point to a measurable digital experience. Every scan counts, every interaction is tracked.

What NFC connection brings

  • Activation on smartphone contact, no app needed
  • Compatible with recent iOS and Android
  • Instant reading (less than 2 seconds)
  • No internet connection required to open the page
  • Suited for handled objects (keyring, magnet, card)
  • Option to combine with a visible QR code
  • Chip protected in the object (waterproof, durable)
  • Compatible with main physical supports

Dynamic redirection: one object, many campaigns

A Timelapse-3D connected promotional product points to a URL driven by our back office. This URL can be changed at any time.

A keyring distributed at a trade show in March can, in June, switch to a Google review campaign; in September, present a new catalogue; in December, launch a contest. Same object, multiple lives. No stock to reprint. No mailing to relaunch.

Data collection and qualification

  • Number of scans per campaign, support, segment
  • Date, time, frequency of activations
  • Forms completed vs raw scans
  • Engagement score per contact
  • Automatic tags by behaviour
  • Conversions and cost per lead
  • GDPR compliance and French hosting
  • CRM export (HubSpot, Salesforce, Zoho, Dynamics)

Dashboard and ROI steering

The Timelapse-3D back office centralises performance from all your campaigns. You compare supports (keyring vs magnet vs badge), segments (trade shows vs networks vs sales reps), and scenarios (Google review vs contest vs form).

Data is visualised in real time and exportable to CSV or via API to your internal tools. Your sales reps receive alerts when a prospect scans or completes a form.

Examples of connectable supports

  • Custom NFC keyring
  • Connected magnet (fridge, counter, workshop)
  • Event badge and NFC card
  • NFC sticker for POS and window
  • Connected medal (sport, events)
  • 3D-printed object with embedded NFC
  • NFC business card (tap & connect)
  • Counter support with QR + NFC

Examples of activatable campaigns

  • Lead generation at trade shows
  • Google reviews after intervention or purchase
  • Contests and instant win with scoring
  • Product catalogue and pricing
  • Referral program with unique codes
  • Support page, tutorials and product maintenance
  • Digital loyalty card and offers
  • Product launch with dedicated landing page

Launching a campaign and want to measure its ROI? Our team supports you with support selection and tracking configuration.

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FAQ

Connected promotional product FAQ

Frequently asked questions about NFC connected promotional products.

What's the difference between classic and connected promotional products?
A classic promotional product is distributed and impossible to measure. A connected one contains an NFC chip or QR code that opens a measurable web page. You track scans, change the destination remotely, qualify contacts and export leads to your CRM.
NFC or QR code, what to choose?
NFC is faster (a single tap suffices) and more modern. QR code is visible, readable from a distance and doesn't require a very recent smartphone. For a handled object (keyring, magnet, badge), NFC is ideal. For a remote-scan object (POS, window, poster), QR is relevant. Most of our customers combine both.
What is dynamic redirection?
Each object points to a URL driven by our back office. You can change the destination at any time, by campaign, object type, customer segment. The already-distributed object points to the new page without reprinting.
What data is collected?
Number of scans, date and time, distributed support, associated campaign, form completed or not, engagement score, conversions. Data is GDPR compliant, hosted in France and exportable to HubSpot, Salesforce, Zoho or Microsoft Dynamics.
What are the implementation lead times?
Digital scenario configuration within 48 working hours. Object production within 10 to 15 working days. First scans tracked from distribution in the Timelapse-3D back office.
What ROI to expect from a connected promotional product?
At a trade show, count 25 to 40% scans on average on distributed objects, and 8 to 15% qualified leads. ROI depends on sector, scenario and quality of sales follow-up. Our simulator gives a costed estimate.
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