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Use case · lead generation · B2B acquisition · smart form

Lead-generating giveaways for B2B campaigns

The giveaway is no longer just a gift. It's an action trigger. An object distributed at a trade show, by a sales rep or in a point of sale becomes an entry point to a smart form that qualifies the prospect, scores them and sends them to your CRM.

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Timelapse-3D

Personalisierte Werbeartikel, die Leads erzeugen, nicht nur Lächeln.

25 bis 40 %scan rate
8 bis 15 %qualified leads
CRMnative integration
Scoreauto lead scoring

B2B acquisition through a physical object

At a trade show, in a sales meeting, in an agency or point of sale: your target is in front of you. An object handed at this precise moment creates a persistent touchpoint. Not a flyer ending in the bin, but a kept keyring, a magnet stuck on a fridge, a badge worn until the end of the show.

The connected object turns this physical touchpoint into a digital entry point. On scan, your prospect arrives on a landing page designed to qualify their need and collect their professional details.

Smart B2B-tailored forms

  • Pre-fill with public data (company, role)
  • Adaptive questions by sector
  • Ergonomic multiple choices (buttons, sliders)
  • "Main need" field in natural language
  • Detection of personal vs professional emails
  • Invisible anti-spam check (no captcha)
  • Budget / deadline / decision-maker qualification step
  • Auto-save in case of abandonment

Real-time prospect scoring

Each lead receives an engagement score based on behaviour and answers. A prospect who scans multiple objects, completes a long form and indicates a qualified budget gets a high score. Your sales reps prioritise.

The score is adjustable: by company size, sector, role, scan source, project urgency. You define the rules, the system applies them automatically.

Automated follow-up and workflows

  • Immediate thank-you email
  • Nurturing sequence by segment
  • Sales alert if score > defined threshold
  • SMS reminder if no answer at D+3
  • Real-time webhook to your CRM
  • Automatic sales task creation
  • Tagging by campaign, support, trade show
  • Reactivation at D+30 if no conversion

CRM, integrations and exports

  • HubSpot, Salesforce, Zoho, Pipedrive
  • Microsoft Dynamics, SAP, Sellsy
  • Brevo, Mailchimp, ActiveCampaign
  • Maßgeschneidert webhooks and REST API
  • Scheduled CSV export (D, D+1, weekly)
  • Tags and properties mapped automatically
  • Real-time dashboard per campaign
  • Trade show by trade show, campaign by campaign comparison

Use cases by context

  • Trade shows: real-time qualified leads
  • Field sales reps: NFC business card + scoring
  • Communication agencies: objects for end clients
  • B2B retail: in-shop visitor qualification
  • Maßgeschneiderter events: feedback and upsell
  • Phone prospecting: object sent ahead
  • Webinars and demos: connected participant badge
  • Network distribution: centralised steering

Preparing a trade show or acquisition campaign? Get a costed quote and Acquisition Pack details within 24 h.

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FAQ

Lead generation FAQ

Frequently asked questions about lead generation via connected objects.

How can a giveaway generate leads?
The distributed object (keyring, badge, NFC card) opens a landing page on scan. This page contains a smart form: need, budget, sector, company size. The contact is qualified, scored and sent directly to your CRM.
What is a smart form?
A form that adapts its questions based on previous answers. If the prospect indicates interest in a product type, related questions are shown. Completion rate is multiplied, and the sales rep receives an already-qualified lead.
Which B2B sectors use giveaways for lead generation?
Industrials at specialised trade shows, communication agencies, software publishers, B2B service providers, field sales reps, distributors and wholesalers, training organisations, professional events.
What ROI can be expected?
At a trade show, count 25 to 40% scans on distributed objects, and 8 to 15% qualified leads. Compare with the traditional return rate of a flyer (1 to 3%) or a distributed business card (5 to 8% possible follow-up).
Does the system integrate with HubSpot, Salesforce or Zoho?
Yes. Leads are pushed in real time to HubSpot, Salesforce, Zoho, Microsoft Dynamics, Pipedrive, Brevo, Sellsy and most CRMs via API or webhooks. Tagging and scoring are preserved.
How long to set up a campaign?
Scenario and form configuration within 48 working hours. Giveaway production within 10 to 15 working days. First leads tracked from distribution.
Bereit zu starten?

Turn your giveaways into a B2B lead machine.

Our team supports you on scenario, form, scoring and CRM integration. Angebot within 24 h.

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